Training Manuals
Training Manuals are manuals designed to train field management and store personnel on how to merchandise products and vm elements to company standards. These manuals have a long shelf life and are produced every one to two years. Training manuals are designed to be used in conjunction with monthly guidelines to create consistency within stores.
In the below sections are snippets of two examples of training manuals:
Men’s VM Training Manual
Men’s Footwear Training Manual
Men’s VM Training Manual
The above guideline gives snippets of The Men’s Global Visual Merchandising Guideline. It illustrates Store Flow, VM Story Overviews, Feature Areas, Primary & Secondary Walls and other VM Layouts.
Men’s Footwear Training Manual
