In-Store Merchandising
In this section In-store Merchandising is where good coordination of artful techniques are used for displaying merchandise and communicating powerful, impactful stories for a strong customer experience.
In the photos below you will see different store environments highlighting, Creative stories within displays, Environment Flow, Color and Balance, Space Planning and Effective Merchandising Techniques,
Men’s Casual Destination Focusing on Backpacks, Crossbody Bags & Accessories - Hong Kong, China
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Artist Gary Baseman Ready to Wear collection featured on mannequins - NY, New York
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1941 Collection - “Created the illusion of space in a small store. Featuring Patchwork Outerwear on bustforms & Freestanding Racks” - Soho, New York
Modern Active Wall Installation - “Created a colorful and vibrant destination featuring Modern Active Backpacks, Crossbody Bags and Outerwear for the Active Guy" - NY, New York
1941 Collection - ‘This story is about Shearling Outerwear with layered looks under oversized Coats on mannequins” - Madison Ave, New York
Men’s Fashion Wall - “ All Men’s categories are merchandised in wall. Bags, Footwear & T-shirts are featured by color & style. Balance is created by mirroring the product” - Columbus Circle, New York
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Academy Whipstitch Collection featuring Backpacks and Crossbody bags with Signature Outerwear Looks on Bustforms - NY, New York
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Men’s Modern Active Wall - “This shop is a small location that presents space limitations. Utilized special custom fixturing along with merchandising product in a 360 degree view to bring appeal and balance” - Hudson Yards, New York
Pop Up Shop Collaboration - “This Pop-up shop was a collaboration with Artist Gary Basemen & Coach featuring artwork on product. The shop was merchandised to highlight various lifestyle stories” - Bloomingdale’s 59th St, New York
Men’s Modern Business Wall - “Modern Business wall featuring Small Leather Goods & Accessories in the center bay” - Columbus Circle, New York
New Color Concept Sneaker wall flanked with Ready to Wear - NY, New York
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Edie & Rhyder Collection Featured by style on colored trays and risers - The Bay Queen St, Toronto, Canada
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360 Degree Point of Entry at Macy’s - Herald Square, New York
Bleecker Collection - “Utilized floor platform, prop trunks & bustforms to create a Travel Tote & Outerwear Story at the main point of entry”- Herald Square NY, New York
Men’s Academy Collection - “Highlighting men’s on the go styles with key colors, mix and matched printed Backpacks & Crossbody Bags on wall & risers. Outerwear Jackets featured on bustforms & wall” - Madison Ave, New York
Poppy Collection - “Various props, platters and colorful trays are utilized in this Pop-up Shop to highlight the assortment of an edgy, vibrant collection of bags and accessories ” - Macy’s Herald Square, New York